Hi! I'm Maddie. Freelance Copywriter, Content Marketing Writer, and Content Strategist.
I'm your go-to partner for all things strategic content.
Leveraging 15+ years crafting compelling narratives for mission-driven and sustainable brands in the corporate, non-profit, and startup sectors, I help your impact brand authentically and effectively engage your target audience by sharing your unique value and voice with your people.
I’ve spent thousands of hours interviewing key stakeholders, synthesizing research-based insights, and writing engaging content. Uncovering the stories that move people to action is what I love to do most.
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As a deep empath, I care immensely about the success of you and your brand and I’m steadfast in my commitment to help you get there. The ability to combine my passions for storytelling, community building, and positive change is a privilege I'll never take for granted.
Beyond the page, you’ll find me trying to keep up with my little kids (read: it takes a lot of coffee), planning my next international trip, or listening to an audiobook on a walk near the water.
Have questions like how in the world do you pronounce my last name? Please reach out!
Hint: Don't let the "Mc" throw you off, it's "Mackle-Henny.”
Jenn Chu
Head of Growth, TrueNorth Transportation
Maddie is an exceptional marketer with a deep passion for writing and an empathetic understanding of stakeholders and audiences. Her remarkable ability to excel quickly in new domains has been instrumental in our blog strategy development and execution.
My Approach
INTEGRITY
AUTHENTICITY
EMPATHY
COLLABORATION
From our first conversation to the final deliverable, I prioritize trust, transparency, and accountability to build a true, lasting partnership.
Great content resonates because it’s honest, transparent, and most importantly, human. I focus on creating work that reflects the true essence of your brand, helping you connect with your audience on a deeper level.
When we’re aligned on a strategic content plan, we’ll unleash creativity, innovation, and problem-solving to create value that strengthens your connection to your target audience and delivers real results to your business.
Through listening and understanding your challenges, goals, and visions, I start where you are today and guide you to where you want to be tomorrow.
Director of Growth Marketing
Fortune 100 Healthcare Media Company
Working with Maddie was a pleasure. She asked insightful questions, quickly absorbed complex concepts, and distilled them into clear, compelling writing with a strong storytelling thread.
She consistently met deadlines, often submitting work ahead of schedule, and welcomed feedback with a collaborative, solutions-oriented approach. We’d be thrilled to partner with her again!
Let's Connect!
I'm so happy you're here.
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