Carefully-crafted words to nurture community and inspire action
You're not the kind of brand that checks the content box and walks away. Creating lasting, authentic connections is what your human-centered brand is all about. And you're exactly the kind of brand I love to serve.
When we work together, I'll help you create the right kind of content for the people who matter most, delivered in the right ways through the right channels.
Whether we're tackling content strategy (audits, roadmaps, messaging, branding guidelines) or content marketing (blog articles, newsletters, social media, Op-Eds, case studies, etc), you'll land more clicks, shares, downloads, subscribers, leads, and sales, building the foundation for strong and loyal relationships to propel your growth.
Thanks to Maddie’s outstanding ad copy, one of her ads helped generate 80 conversions in the first month!
Emilie Petersen
Sr. Manager, Marketing & Comms, TE Connectivity
Customized content plans to meet and exceed your brand goals
Copywriting
Build stronger connections that generate more qualified leads and conversations by strategically aligning your messaging with your target audience's needs and desires.
Leveraging strategic collaboration and data-driven insights, I craft clear, compelling, and conversion-driven copy that builds trust and moves people to action.
Whether creating or refreshing your website, sales pages, and landing pages, writing engaging ad copy, or launching email campaigns, we'll show your audience why you're exactly right for them.
Content Marketing
Transform trust into loyalty with your target audience while positioning yourself as a recognized brand leader.
Combining my in-depth industry knowledge with stakeholder interviews and loads of research, I'll uncover the stories that communicate your unique value, purpose, and impact.
Get ready-to-publish and resonant blog posts, email newsletters, thought leadership pieces, case studies, and white papers that draw people in and keep them coming back for more.
Content Strategy
Get ahead of your competitors and attract your ideal customers through a cohesive and well-informed content strategy.
From expert and customer interviews, competitor analyses, insights and strategy review, we'll develop a comprehensive content strategy that aligns with your goals and amplifies your message.
Kick off this chapter of impact with a step-by-step content roadmap and editorial calendar that's easy to implement, driving measurable results to fuel your growth.
A partnership rooted in creativity, collaboration, and care
My goal is to deliver a seamless and exceptional experience so you can focus on what matters most: creating impact.
Here's what I bring to the table:
✔ 15+ years crafting compelling narratives for mission-driven and sustainable brands in the corporate, non-profit, and startup sectors
✔ Sharp research skills, a curious and empathetic mindset, and an adaptable style to every detail
✔ Expertise in uncovering the stories that move people, simplifying your complex messaging, and keeping readers wanting more—all in your unique voice
✔ A supportive teammate who deeply cares about you and your success
Maddie brings a thoughtful and detail-oriented approach, leveraging data-driven messaging to connect with our target audiences and genuinely engage them.
Tracy Kelly
Marketing Director, CAMS-care
Trusted by dozens of global brands to reliably connect and convert
My Approach
INTEGRITY
AUTHENTICITY
EMPATHY
COLLABORATION
From our first conversation to the final deliverable, I prioritize trust, transparency, and accountability to build a true, lasting partnership.
Great content resonates because it’s honest, transparent, and most importantly, human. I focus on creating work that reflects the true essence of your brand, helping you connect with your audience on a deeper level.
When we’re aligned on a strategic content plan, we’ll unleash creativity, innovation, and problem-solving to create value that strengthens your connection to your target audience and delivers real results to your business.
Through listening and understanding your challenges, goals, and visions, I start where you are today and guide you to where you want to be tomorrow.
