Elevating simple words to win hearts
You're not the kind of human-centered brand that checks the content box and walks away.
When we work together, we'll create the right kind of content for your audience, delivered in the right ways through the right channels.
Whether we're tackling content strategy (audits, roadmaps, messaging, branding guidelines) or content marketing writing (blog articles, newsletters, social media, Op-Eds, case studies, etc), you'll land more clicks, shares, downloads, subscribers, leads, and sales, building the foundation for strong and loyal relationships to propel your growth.
Maddie is a standout among freelancers. She picked up on our tone instantly and has a writing style that is both SEO-friendly and entertaining to read.
Anna Streetman
Content Marketing Specialist, CharterUP
Tailored services to meet your content needs
Leveraging these service offerings as a starting point, I'll listen to your goals and objectives and propose a customized plan to get you from where you are today to where you want to be tomorrow.

Copywriting
Build stronger connections, generate more qualified leads, and increase your conversations by strategically aligning your messaging with your target audience's needs and desires.
Whether creating or refreshing your website, sales pages, and landing pages, launching email and drip campaigns, or crafting video scripts, your research-based, SEO-friendly, and engaging words will show your audience why you're exactly right for them.


Content Marketing Writing
Transform trust into loyalty with your target audience while positioning yourself as a recognized brand leader.
Combining my in-depth industry knowledge with stakeholder interviews and loads of research, I'll uncover the stories that communicate your unique value, purpose, and impact.
Get ready-to-publish blog posts, email newsletters, thought leadership pieces, case studies, industry reports or other that draw people in and keep them coming back for more.

Content Strategy
Get ahead of your competitors and attract your ideal customers through a cohesive and well-informed content strategy.
From expert and customer interviews, competitor analyses, insights and strategy review, we'll develop a comprehensive content strategy that aligns with your goals and amplifies your message.
Kick off this chapter of impact with a step-by-step content roadmap and editorial calendar that's easy to implement, driving measurable results to fuel your growth.

A partnership rooted in creativity, collaboration, and care
My goal is to deliver a seamless and exceptional experience so you can focus on what matters most: creating impact.
Here's what I bring to the table:
✔ 15+ years crafting compelling narratives for mission-driven and sustainable brands in the corporate, non-profit, and startup sectors
✔ Sharp research skills, a curious and empathetic mindset, and an adaptable style to every detail
✔ Expertise in uncovering the stories that move people, simplifying your complex messaging, and keeping readers wanting more—all in your unique voice
✔ A supportive teammate who deeply cares about you and your success
Maddie brings a thoughtful and detail-oriented approach, leveraging data-driven messaging to connect with our target audiences and genuinely engage them.
Tracy Kelly
Marketing Director, CAMS-care










My Approach
INTEGRITY
AUTHENTICITY
EMPATHY
COLLABORATION
From our first conversation to the final deliverable, I prioritize trust, transparency, and accountability to build a true, lasting partnership.
Great content resonates because it’s honest, transparent, and most importantly, human. I focus on creating work that reflects the true essence of your brand, helping you connect with your audience on a deeper level.
When we’re aligned on a strategic content plan, we’ll unleash creativity, innovation, and problem-solving to create value that strengthens your connection to your target audience and delivers real results to your business.
Through listening and understanding your challenges, goals, and visions, I start where you are today and guide you to where you want to be tomorrow.