CASE STUDY
CAMS-care
CAMS-care saves lives through effective care. Through the evidence-based CAMS Framework®, they empower mental health professionals to support people with serious suicidal thoughts and behaviors by working collaboratively with the patient to solve the root causes of their suffering in pursuit of a meaningful life.
BRAND VOICE | WEB COPY | BLOG ARTICLES | CASE STUDIES
Launching a Community for Suicide-Specific Care
THE GOAL
CAMS-care is a trusted leader in the mental health space, empowering providers with the evidence-based CAMS Framework to effectively treat patients experiencing suicidal thoughts and behaviors.
However, the CAMS-care team felt that much of their marketing collateral — specifically their web presence — was outdated, misaligned, and difficult to navigate. They sought my support to write the copy for their new website to generate new sales qualified leads while staying true to their core values.
THE PROCESS
Alongside a team of other experienced creative freelancers with specialties in SEO, graphic design, user experience, and web development, I jumped in to develop the narrative for CAMS-care's rebrand.
A comprehensive content audit and competitor analysis revealed that CAMS-care's unique positioning and value stretched far beyond the one-time sale of its training offerings; they embodied an ongoing, nurturing community for mental health providers in suicide-specific care.
I crafted new and refreshed language for each web page that authentically reflected this community. brand evolution by refining their style, tone, and voice, ultimately creating a communication handbook to establish clear brand guidelines and key messages for their target audiences. Collaborating closely with both freelance creatives and the CAMS-care team ensured a cohesive and strategic approach to the rebrand’s launch.
I highly recommend Maddie to anyone looking for a professional who delivers results efficiently and effectively.
Tracy Kelly
Marketing Director, CAMS-care
THE RESULTS
CAMS-care’s website is now a clear, cohesive reflection of their mission and values. It not only looks, feels, and sounds like CAMS but also embodies their commitment to integrity, quality, flexibility, and evidence-based care.
Beyond serving as a resource for mental health professionals, the site fosters a sense of community—providing support for patients and families in need.
It has also become a key driver in increasing SQLs, helping CAMS-care connect with more providers and expand their impact.
Since our first project, I've continued to support CAMS-care in crafting compelling marketing collateral, including blog articles, case studies, and social media posts. I'm excited to continue partnering to reach, engage, and support more mental health providers, patients, and their families in the treatment of suicidal thoughts and behaviors through strategic content.
WEB COPY
Celebrating Mental Health Providers Saving Lives Through Effective Care
BLOG ARTICLE
CASE STUDY
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